Founded in 1984, Al Nahar Group began its business in Sharjah, U.A.E under the alias of Al Nahar Electronics Trading. As the parent company, Al Nahar’s goal was to effectively provide its customers with competitive prices and unparalleled after-sales service.

Three decades later, Al Nahar has grown into established retail and wholesale corporation, operating a chain of stores and showrooms across the United Arab Emirates. With increasing success, Al Nahar today aims to develop its leading subsidiary PLUGnPOINT.

PLUGnPOINT is an e-commerce marketplace that hopes to uphold the legacy of its parent company by becoming the leading digital marketplace in the MENA region. By employing more than 35+ years of market knowledge and experience, PLUGnPOINTs main objective is to provide its customers the highest quality, the best service, and the lowest prices for all their purchases.”